General Process

• Benefits
• Productivity
• Investments
• Sales
• Purchases

Telemarketing

• Total number of calls
• Average time for calling
• Performance for each telephone operator
• Valuation of campaign: profits, sales, ROI

Tickets/Incidences Management

• Opening
• Incidence type
• User who manages incidence
• Average length of management
• Closing
• Reopening

CRM application data

• New customers
• Customer loyalty
• Retrieval of old, lost customers
• Costes optimization (communication, marketing, customer services...)

Logistics

• Order Status
• Invoicing

Production Control

• Factory Processes
• Stock management
• Manufactory performance
• Distribution

Quality

• Customer satisfaction surveys
• Rating of products and services

Data stores in Datawarehouse

Business strategies

• Detection of new market trends
• Anticipation and reaction to market changes
• Exploration and investment of new markets
• Design or modification of image and communication campaigns

Human Resources

• Request Management
• Types of requests and customers
• Number of candidates to be assigned
• Number of requests managed by user
• Average lenght of treatment for each candidate